This holiday, you’ll find a lot more celebrity clothing lines in stores across the country. Many stores are pushing these items so they can profit from the moneymaking names of celebrities like Jessica Simpson, Jennifer Lopez, Madonna, Kim Kardashian, and more. However, it’s important for stores to choose the right celebrity for their clientele in order for it to be successful.
While celebrities have been involved in things like clothing design for a long time, reality television shows that document the lives of the stars have made it even more important for fans to have these brands because they are always exposed to what that celebrity is doing or wearing. In North America, revenue from celebrity clothing lines (not including athletes) has increased 6% to $7.58 billion.
Major department stores face competition from trendy stores like H&M, Forever 21, Mango, Zara, and more, so by selling celebrity clothing lines like this they are hoping to set themselves apart. Since stores make up to 40% of their annual revenue during December alone, they are pushing these clothing lines as hard as ever. The ones that have found the most success are lines that match the style of that particular celebrity, like Jennifer Lopez’s glamorous line at Kohl’s or the Kardashian’s line at Sears that shows a bit of each sister with a variety of different styles available. By hosting clothing lines tied to these celebrities that identify with the traits that their fans love about them, shoppers get to feel like they have a bit of that star in their wardrobe – something that department stores hope will continue to be successful.